Visitors to a pioneering, participatory classical music installation touring the South West were registered and monitored using i-DAT technologies.
We advised on the technology involved, then built 3 digital card readers with stands, and another two hand-held readers for visitors and participants in the iOrchestra – a project developed by The Philharmonia Orchestra and partners that allows audience members to experience an orchestra and its instruments interactively. The NFC tracking technologies used are an extension of the Qualia engine.
We also helped the iOrchestra collect and analyse the audience/user data.
iOrchestra is essential a major piece of ‘action research’ exploring how the Philharmonia Orchestra can engage disadvantaged and under-represented audiences with orchestral music using digital technology, but also how they can use orchestral music to make a difference.
iOrchestra toured Plymouth, Torbay and Cornwall in Spring 2014 and is due to do the same in 2015.