Graduated Plymouth University with BSc (Hons) MediaLab Arts and Ma Digital Futures. Lectured there for two years while running his first company Limbomedia which was formed to deliver technical expertise in the burgeoning digital art landscape through collaborations, commissions or contract work. After Plymouth moved to Bristol as a digital media producer and then on to London as senior producer of online, app and experiential campaigns for the marketing of movies and games. This time taught a great deal about the implementation of emergent technologies with the highest commercial standards. Since settling in Bristol in 2009 has been a director of Play Nicely, creating engaging experiences and games for VR, AR online, mobile and live events.