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i-DAT’s Core Research Themes are:

Cultural Computation: audience behaviours, environments, ‘things’ and Artificial Intelligence.
Small-Faraway: Big, little, smaller data – the harvesting, analytics, visualisation & sonification of data.
Behaviourables & Futuribles: the Internet of Things, remote sensors, robotics, Props & Wearables –  (everywareables?).
Interactive & Immersive Environments: The digital Umwelt  – new experiences in enhanced physical, augmented & virtual spaces.
Ludic Systems: Playful subversion – real-time social gaming and playful soft-hard-ware.

Postgraduate Research

i-DAT’s research themes & projects provide a rich context for {F/T| P/T, local | remote} research students, from a variety of disciplines, who can engage with these initiatives and build research activity grounded in their creative practice… 
i-DAT nurtures a vibrant, networked, transdisciplinary research community...
... it is entangled with an international network of researchers, practitioners, communities, projects, and symposia...
... is frequently infiltrated by professional digital artists and designers...
.. and equally infectious to real-world interdisciplinary projects and collaborations.
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i-DAT operates as a dynamic tensegrity of research, making, play, teaching and learning {not necessarily in that order}:
HB: b-DAT:
Happy Birthday b-DAT: 
/ 30 years / 360 months / 1,565 weeks / 10,957 days / 262,968 hours / 15,778,080 minutes / 946,684,800 seconds / & counting…
i-DAT’s origin story begins with the infamous BA/BSc Media Lab Arts (1992), and its DNA is now manifest in: BA/BSc (Hons) Digital Media Design & BA (Hons) Game Arts and Design ...
MA Experience Design (New 2023) immersion, interaction and storytelling (MSc Digital Futures (2000) & MRes Digital Art and Technology) + MA Game Design for new ludic experiences.

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