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i-DAT’s Core Research Themes are:

Cultural Computation: audience behaviours, environments, ‘things’ and Artificial Intelligence.
Small-Faraway: Big, little, smaller data – the harvesting, analytics, visualisation & sonification of data.
Behaviourables & Futuribles: the Internet of Things, remote sensors, robotics, Props & Wearables –  (everywareables?).
Interactive & Immersive Environments: The digital Umwelt  – new experiences in enhanced physical, augmented & virtual spaces.
Ludic Systems: Playful subversion – real-time social gaming and playful soft-hard-ware.


Between 2018-2023 i-DAT will be preoccupied with the delivery of three key projects:

i-DAT operates as a dynamic tensegrity of research, making, play, teaching and learning {not necessarily in that order}:


i-DAT’s origin story begins with the formation of the notorious BA/BSc Media Lab Arts Programme (established in the School of Computing, 1992). This programme has evolved, mutated and forked over the years in response to technological, social and behavioural change, its genetic code is now manifest in: BA/BSc (Hons) Digital Media Design […dynamic interactive audio-visual projects, underpinned by a deep understanding of coding and design] / BA (Hons) Game Arts and Design […tell epic stories and create living worlds…] / BA (Hons) Virtual Reality Design […incredible virtual environments, or blending the real world with augmented digital content…] / BA/BSc (Hons) Internet Design [design and develop current and future generations of Internet systems].


The MRes Digital Art and Technology is an interdisciplinary, research-focused programme designed for artists, interaction designers, musicians, game developers and innovators to develop their own practice. From 2020 MA Game Design seeks to push boundaries and build new worlds of play and ludic experiences. These programmes nurture innovation and experimentation by challenging the boundaries of digital arts and creative media practice across the traditional disciplines. Originally launched as MSc Digital Futures (2000) as an online and symposium/low residency programme. Supported by streaming media services and online Virtual Reality spaces these taught Masters programme has evolved significantly over the last 20 years.


i-DAT manages the Immersive Vision Theatre, a transdisciplinary instrument for the manifestation of material and imaginary worlds. We deliver shows, productions and research into immersive media (Virtual Reality and Fulldome) environments. Further information can be found here: http://i-dat.org/ivt/. i-DAT is proud to be a founding partner in the FullDome UK Biennale: http://www.fulldome.org.uk/


Something from the Archive: Noogy

Noogy’s background is a little unclear. Some claim that Noogy arrived from deep space, originating somewhere off the shoulder of Orion, watching C-beams glitter in the dark near the Tannhauser gate. Others claim that Noogy grew from within the network of CAT6 Ethernet cables, silicon chips and data mines that form the core of the Arch-OS system in Portland Square. Whilst others still claim that Noogy was there all the time, waiting in the void for the digital interface that would allow his manifestation. Some say Noogy is the ‘building’, others that Noogy is just a ‘viral infection’, like a bad cold that cant be shaken. [2006]

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