◯ ◯ ◯

Roland Levinsky Building
Plymouth University
tel: ++441752-586262

Google Maps:
Download the Campus Map {#13}

i-DAT is an Open Research Lab for playful experimentation with creative technology and consists of two entangled parts: i-DAT Research and the i-DAT Collective.

Since its formation in 1998 i-DAT has delivered world-class research which is manifest as a range of public projects (boundary-fluid art works, interventions, systems and cultural prototypes). These projects are delivered by the i-DAT Collective, a collaborative group of interdisciplinary artists, technologists and researchers. i-DAT is a vertex in an international network of researchers and practitioners and host to a community of PhD students and artists.

i-DAT’s Research and Collective share an ambition to engage people in thinking deeper and differently about how they engage with data and computational systems in an increasingly technologically mediated world.

i-DAT manages the Immersive Vision Theatre, delivering shows, productions and research into immersive media (Virtual Reality and Fulldome) environments. Further information can be found here:


i-DAT Proto-Lab, Salon and Bureau: 

located in 204/205/205a Roland Levinsky Building, University of Plymouth, Drake Circus, PL48AA.

Immersive Vision Theatre:

i-DAT manages the 40 seat Immersive Vision Theatre (IVT), a transdisciplinary instrument for the manifestation of material, immaterial and imaginary worlds. The IVT’s ‘Full Dome’ architecture houses a powerful high-resolution fish eye projector and 10 speaker spatialised audio system.

Digital Studios and IBM Smarter Planet Lab:

The IBM Smarter Planet Lab is located in room 209 Roland Levinsky Building with the Digital Art & Technology Studios (208/210).



i-DAT operates under the governance of the University of Plymouth processes and procedures available here:


Except where otherwise stated, content on this site is licensed under a Creative Commons ( Attribution-Noncommercial-Share Alike 3.0 license (

Additional Intellectual Property, Commercial activity and NDA’s are negotiated through the University of Plymouth:

i-DAT is a strong believer in Open Source Software and our code can be found here:


i-DAT makes every possible effort to ensure that the information published on this website is accurate and up to date, but does not accept any responsibility for errors or omissions and reserves the right to make amendments at any time and without prior notice. i-DAT does not accept responsibility for the information provided on external sites reached via links from any of its web pages.

Logorythm ◯ ◯ ◯:

Logorythm ([ i ] [>] […]) (v1.0) defined in 1998 to = ‘i’ (the Institute) ‘>’ (more than) ‘…’ (the sum of its parts). Black graphic re-versioned 2008 (v2.0), + logo(rhythm).org text & subtle squircles & robust red.

Correct spelling of i-DAT = i-DAT. Variations on a theme (including Microsoft Word) are prohibited 1998-2018: I-DAT/IDAT/IDat/I-dat/i-dat./idat/iDAT… 2018 -… all recombinated versions are permissible with the 20th anniversary Ctrl+Alt+Del v3.0 logorythm.
The Ctrl+Alt+Del reversion of the i-DAT logorythm (v3.0) refreshes, redefines and reduces for the C21st.  Stripped of ‘i’ and ‘>’, the logorythm is reduced to Unicode characters. 
◯ ◯ ◯. U+25EF x 3 extracts the […] from logorythm V1.0 & 2.0, thereby retaining the ‘everything else’ or ‘parts’ that the institute was more than the sum of.

◯ is U+25EF in the Unicode character set, a unique cross platform code to define the  new i-DAT logorythm = [U+25EF U+2008 U+25EF U+2008 U+25EF] or [U+25EF U+2008 x 3]
= ◯ ◯ ◯

In addition, these Unicode characters can be placed within a 4-dimensional matrix under the influence of orbiting forces. Iterations of this 3D temporal logo (v4.0) will emerge from time to time in various fulldome and VR spaces…

i-DAT Logorhythm {.png / .eps /.pdf / .ai}

Future History:

*1998 – Ctrl+Alt+Del 2018 – ∞

i-DAT’s Future History 

[a slightly historical document desperately in need of an update].