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204 Roland Levinsky Building
University of Plymouth
Plymouth, PL4 8AA, UK
tel: ++447971993023

Google Maps:
Download the Campus Map {#13}









i-DAT is an Open Research Lab for playful experimentation with creative technology and consists of two entangled parts: 

i-DAT Research & i-DAT Collective.

Since its formation in 1998 at the University of Plymouth, i-DAT has delivered world-class research which is manifest as a range of public projects (boundary-fluid art works, interventions, systems and cultural prototypes). These projects are delivered by the i-DAT Collective, a collaborative group of interdisciplinary artists, technologists and researchers. i-DAT is a vertex in an international network of researchers and practitioners and host to a community of PhD students and artists.

i-DAT’s Research and Collective share an ambition to engage people in thinking deeper and differently about how they intertwingle with data and computational systems in an increasingly technologically mediated world.

i-DAT manages the Immersive Vision Theatre, delivering shows, productions and research into immersive media (Virtual Reality and Fulldome) environments. Further information can be found here:


After 23 years work i-DAT has initiated a soft reboot through its Ctrl+Alt+Del project:  

i-DAT’s past, present and future is intimately entangled with a suite of undergraduate and postgraduate programmes at the University of Plymouth. BSc MediaLab Arts (1992) and MSc Digital Futures (2000) provided the foundations for BA/BSc Digital Media Design/BA/BSc Internet Design/BA Game Arts & Design/MRes Digital Art & Technology. Ctrl+Alt+Del seeks a greater synthesis and entanglement with these programmes, their activities and evolution.

Over the last 20+ years i-DAT has had a syncretic relationship with Roy Ascott’s Planetary Collegium (& its CAiiA (Centre for Advanced Inquiry in the Interactive Arts), STAR (Science Technology and Art Research) and CAiiA-STAR manifestations).

Ctrl+Alt+Del seeks to celebrate the syncretic relationship between i-DAT and the Planetary Collegium. The first phase of this process is the FUTURE HISTORY project.


i-DAT Proto-Lab, Salon and Bureau: 

Located in 204/205/205A Roland Levinsky Building, University of Plymouth, Drake Circus, PL48AA.

Immersive Vision Theatre:

i-DAT manages the 30 seat Immersive Vision Theatre (IVT), a transdisciplinary instrument for the manifestation of material, immaterial and imaginary worlds. The IVT’s ‘Full Dome’ architecture houses 2 powerful high-resolution fish eye projectors 10.1 speaker spatialised audio system.

Digital Studios:

Games Lab – Roland Levinsky 201 (New 2023) /

Digital Art & Technology Studios – Roland Levinsky 209 & 2010.

[IBM Smarter Planet Lab  - depreciated]

Immersive Media Lab:

The Immersive Media Lab is a new digital initiative which sits alongside the Digital Fabrication Lab on the ground floor of the Roland Levinsky Building. These spaces are celebrate a dynamic engagement with (post)digital innovation as a catalyst for playful experimentation.


i-DAT operates under the governance of the University of Plymouth processes and procedures available here:


Except where otherwise stated, content on this site is licensed under a Creative Commons ( Attribution-Noncommercial-Share Alike 3.0 license (

Additional Intellectual Property, Commercial activity and NDA’s are negotiated through the University of Plymouth:

i-DAT is believes in Open Source Software and our code can be found here:

Disclaimer:i-DAT makes every possible effort to ensure that the information published on this website is accurate and up to date, but does not accept any responsibility for errors or omissions and reserves the right to make amendments at any time and without prior notice. i-DAT does not accept responsibility for the information provided on external sites reached via links from any of its web pages. The characters and incidents portrayed and the names used herein are fictitious and any similarity to the names character of history of any person is entirely accidental and unintentional. All persons, living and dead, are purely coincidental, and should not be construed.*
Logorythm ◯ ◯ ◯:

Logorythm ([ i ] [>] […]) (v1.0) defined in 1998 to = ‘i’ (the Institute) ‘>’ (more than) ‘…’ (the sum of its parts). Black graphic re-versioned 2008 (v2.0), + logo(rhythm).org text & subtle squircles & robust red.

Correct spelling of i-DAT = i-DAT. Variations on a theme (including Microsoft Word) are prohibited 1998-2018: I-DAT/IDAT/IDat/I-dat/i-dat./idat/iDAT… 2018 -… all recombinated versions are permissible with the 20th anniversary Ctrl+Alt+Del v3.0 logorythm.
The Ctrl+Alt+Del reversion of the i-DAT logorythm (v3.0) refreshes, redefines and reduces for the C21st.  Stripped of ‘i’ and ‘>’, the logorythm is reduced to Unicode characters. 
◯ ◯ ◯. U+25EF x 3 extracts the […] from logorythm V1.0 & 2.0, thereby retaining the ‘everything else’ or ‘parts’ that the institute was more than the sum of.

◯ is U+25EF in the Unicode character set, a unique cross platform code to define the  new i-DAT logorythm = [U+25EF U+2008 U+25EF U+2008 U+25EF] or [U+25EF U+2008 x 3]
= ◯ ◯ ◯

In addition, these Unicode characters can be placed within a 4-dimensional matrix under the influence of orbiting forces. Iterations of this 3D temporal logo (v4.0) will emerge from time to time in various fulldome and VR spaces…

i-DAT Logorhythm {.png / .eps /.pdf / .ai}


Social Media:

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Social Code:
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Future History:

*1998 – Ctrl+Alt+Del 2018 – ∞

Ctrl+Alt+Del: /ˈkrɒnɪk(ə)l/ Changelog: