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Contact:
i-DAT
204 Roland Levinsky Building
University of Plymouth
Plymouth, PL4 8AA, UK
eml: contact@i-dat.org
tel: ++447971993023
Management:
Research/PGR/CODEX: Professor Mike Phillips
Internationalisation/CODEX: Dr Gianni Corino
Digital Design Subject Leader: Dr Andrew Prior
b-DAT: Musaab Garghouti
MA Experience Design: Prof Dylan Yamada-Rice
BA Game Arts & Design: Joel Hodges
MA Game Design: Dr Rafael Arrivabene
Immersive Vision Theatre: Luke Christison
Everyone in the wider i-DAT network can be found here: www.i-dat.org/people/
About:
i-DAT is an Open Research Lab for playful experimentation with creative technology. Since its formation in 1998 at the University of Plymouth, i-DAT has delivered world-class research which is manifest as a range of public projects (boundary-fluid art works, interventions, systems and cultural prototypes). i-DAT’s projects are delivered through interdisciplinary collaborations which place people and communities at their core. i-DAT is a vertex in an international network of researchers and practitioners and host to a community of PhD students and artists.
i-DAT’s mission is to engage people in thinking deeper and differently about how they intertwingle with data and computational systems in an increasingly technologically mediated world.
i-DAT manages the Immersive Vision Theatre, delivering shows, productions and research into immersive media (Virtual Reality and Fulldome) environments.
Future History:
i-DAT’s past, present and future is intimately entangled with a suite of undergraduate and postgraduate programmes at the University of Plymouth. BSc MediaLab Arts (1992) and MSc Digital Futures (2000) provided the foundations for BA/BSc Digital Media Design/BA/BSc Internet Design/BA Game Arts & Design /MA Game Design / MA Experience Design. Future History supports a synthesis, evolution and entanglement with these programmes, their activities, and our alumni.
Over the last 20+ years i-DAT has had a syncretic relationship with Roy Ascott’s Planetary Collegium (& its CAiiA (Centre for Advanced Inquiry in the Interactive Arts), STAR (Science Technology and Art Research) and CAiiA-STAR manifestations).
Rooted in the cybernetic, telematic and interactive behaviours defined by Roy Ascott, FUTURE HISTORY maps this influence on the emergence of contemporary art forms…
i-DAT operates as a dynamic tensegrity of research, making, play, teaching and learning {not necessarily in that order}:
HB: b-DAT: MLA/DATXXX
Happy Birthday b-DAT: MLA/DATXXX - Market Hall, PL1 4PS / 18:00 - 18/11/22... / 31yrs / 1625.86 wks / 11381 dys / 273144 hrs / 16388640 mins / 983318400 secs / & counting…
b-DAT:
i-DAT’s origin story begins with the infamous BA/BSc Media Lab Arts (1992), and its DNA is now manifest in: BA/BSc (Hons) Digital Media Design & BA (Hons) Game Arts and Design ...
m-DAT:
MA Experience Design (New 2023) immersion, interaction and storytelling (MSc Digital Futures (2000) & MRes Digital Art and Technology) + MA Game Design for new ludic experiences.
Space:

i-DAT Proto-Lab, Salon and Bureau:
Located in 204/205/205A Roland Levinsky Building, University of Plymouth, Drake Circus, PL48AA.

Immersive Vision Theatre:
i-DAT manages the 30 seat Immersive Vision Theatre (IVT), a transdisciplinary instrument for the manifestation of material, immaterial and imaginary worlds. The IVT’s ‘Full Dome’ architecture houses 2 powerful high-resolution fish eye projectors 10.1 speaker spatialised audio system. www.i-dat.org/ivt/

Digital Studios:
Games Lab – Roland Levinsky 201 (New 2023) /
Digital Art & Technology Studios – Roland Levinsky 209 & 2010.
[IBM Smarter Planet Lab - depreciated]

Immersive Media Lab:
The Immersive Media Lab is a new digital initiative which sits alongside the Digital Fabrication Lab on the ground floor of the Roland Levinsky Building. These spaces are celebrate a dynamic engagement with (post)digital innovation as a catalyst for playful experimentation.
i-DAT operates under the governance of the University of Plymouth processes and procedures available here: https://www.plymouth.ac.uk/your-university/governance:
- Data & Privacy: In compliance with the Data Protection Act 2018 and the General Data Protection Regulations (EU) 2016/679 (GDPR): https://www.plymouth.ac.uk/your-university/governance/information-governance
- Ethics: i-DAT’s research operates under ethical policies available here. https://www.plymouth.ac.uk/research/governance
- Equality & Diversity: i-DAT is committed to the promotion of equality and diversity in accordance with policies available here: https://www.plymouth.ac.uk/your-university/about-us/university-structure/service-areas/equality-diversity-and-inclusion
- Finance, Contracts & Procurement: i-DAT’s financial procedures are available here: https://www.plymouth.ac.uk/your-university/about-us/university-structure/service-areas/procurement
Except where otherwise stated, content on this site is licensed under a Creative Commons (http://creativecommons.org/) Attribution-Noncommercial-Share Alike 3.0 license (http://creativecommons.org/licenses/by-nc-sa/3.0/).
Additional Intellectual Property, Commercial activity and NDA’s are negotiated through the University of Plymouth: https://www.plymouth.ac.uk/research/support/intellectual-property.
i-DAT is believes in Open Source Software and our code can be found here: https://github.com/I-DAT/

Logorythm ([ i ] [>] […]) (v1.0) defined in 1998 to = ‘i’ (the Institute) ‘>’ (more than) ‘…’ (the sum of its parts). Black graphic re-versioned 2008 (v2.0), + logo(rhythm).org text & subtle squircles & robust red.


◯ ◯ ◯. U+25EF x 3 extracts the […] from logorythm V1.0 & 2.0, thereby retaining the ‘everything else’ or ‘parts’ that the institute was more than the sum of.
◯ is U+25EF in the Unicode character set, a unique cross platform code to define the new i-DAT logorythm = [U+25EF U+2008 U+25EF U+2008 U+25EF] or [U+25EF U+2008 x 3]
= ◯ ◯ ◯
In addition, these Unicode characters can be placed within a 4-dimensional matrix under the influence of orbiting forces. Iterations of this 3D temporal logo (v4.0) will emerge from time to time in various fulldome and VR spaces…
i-DAT Logorhythm {.png / .eps /.pdf / .ai}
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