Smile – you’re on social media

We will be using artificial neural networks in our latest project, SMILE.

We successfully bid to the Arts & Humanities Research Council for a project using Social Media to Identify and Leverage Engagement and now we’ll be working with University of Cambridge Museums and Visual Arts Southwest.

We’re putting our best brains on it: robot ones. “We’ll be using artificial neural networks to analyse social mood,” said i-DAT’s Mike Phillips.

The project extends the work we’ve done in partnership to develop Qualia – our sentiment analysis app that measures arts and culture audience mood and incentivises audiences to leave their emotional feedback.

For SMILE, we’ll be including international expertise and cross disciplinary working, spanning arts technology, communication, sociology and computer science, to deliver new insights about social media analytics and develop an open-source sentiment analysis tool with improved accuracy and ‘calibrated to the arts and culture discourse’.

Dr Eric Jensen, Associate Professor in the Department of Sociology at the University of Warwick is a widely published researcher in the field of public engagement and is the Principal Investigator leading this project. Other team-members include co-investigator Dr Maria Liakata, Assistant Professor at the Department of Computer Science at the University of Warwick, Professor Mike Phillips, researcher and i-DAT developer Chris Hunt and research consultant Dr David Ritchie, Professor of Communication at Portland State University.