The Artory pilot programme was intended to run from 17/01/2015 (iOS and Android Artory Apps were available on from 15/12/2014)for one year, but ended up successfully serving its collaborating culture organisations, their audiences and the City of Plymouth until October 2017.

The city-wide collaborative pilot was produced by i-DAT and Plymouth Arts Centre with the Plymouth Culture Guide Group: Theatre Royal Plymouth, Barbican Theatre, Plymouth City Museum and Gallery, The Gallery at Plymouth College of Art, Peninsula Arts Plymouth University, KARST, Ocean Studios, Take a Part, Plymouth Dance and Plymouth Culture. The App was designed and developed by Elixel with i-DAT, the branding was designed by Intercity and the front and backend system based on the ‘analytics engine’ Qualia, developed by i-DAT at the University of Plymouth, University of Warwick and Cheltenham Festivals 2013, through a Nesta Digital R&D award.


During this time Artory has:

  • Engaged 25 arts and culture partner organisations
  • Promoted 2041 events
  • Provided 12,015 pieces of feedback
  • Had 6201 downloads across iOS and android devices.
  • Had 5129 visitors to the website

i-DAT will continue to explore potential routes to fund a new web and mobile enabled Artory but in the meantime the research initiative will be folded back into i-DAT’s Quorum Cultural Computation project.

Artory was a free app developed by i-DAT and partners that leads users to Plymouth’s culture hotspots and then rewards them with exclusive offers.
Artory-users earn Art Miles by visiting venues and leaving feedback. These could be exchanged in participating cultural venues all over the city for drinks, discounts and VIP offers.

Venues and attractions filled the app with their what’s on listings and events, helping to promote Plymouth’s cultural assets to a connected audience of city residents and visitors.

Art Miles earned in one venue can be used in other venues, thanks to the collaborative approach taken by the organisations involved in developing Artory.

Although what’s on apps are commonplace, the crucial difference with Artory is that it offered visitors incentives for leaving feedback about what they thought about the show, the exhibition, the film or the attraction.

Artory is based on the ‘analytics engine’ Qualia, developed by i-DAT at Plymouth University, University of Warwick and Cheltenham Festivals 2013. This mood-measuring technology makes it easy for app-users to record, through embedded micro-interactions, their feelings and emotions about the art and culture they’ve just viewed.

This is a huge step forward from the usual feedback forms that present culture fans with paperwork just after they’ve experienced a show or a performance.

Evaluating audience feedback is a vital task for culture organisations, giving them important information that can support funding applications or direct future programming. So by making that data-collection easy, fun and tangibly rewarding, Artory helps both the city’s culture attractions and its visitors.

Artory was established as a web and app service running through At some point we expect the domain to be retired and the information from the site can be found below, along with design and research outputs. The original Artory website looked something like this:





What is Artory?

Artory — the What’s On App for culture in Plymouth that earns you Art Miles® to exchange for exclusive offers at venues across Plymouth.

  • Discover the unexpected
  • Explore arts and culture in the city
  • Set your preferences and get your personal guide to culture in the city.
  • Have your say by leaving feedback on events.
  • Collect Art Miles® to exchange for free drinks and exclusive ticket offers as you use Artory

What are Art Miles®?

Art Miles® is a points-based scheme, where you accumulate points through updating your profile, checking-in at participating venues and reviewing events.

You can redeem your points in exchange for free drinks, discounts, and VIP events




What is Artory?

Artory has been produced by i-DAT and Plymouth Arts Centre with the Plymouth Culture Guide Group: Theatre Royal Plymouth, Barbican Theatre, Plymouth City Museum and Gallery, The Gallery at Plymouth College of Art, Peninsula Arts Plymouth University, KARST, Ocean Studios, Take a Part, Plymouth Dance and Plymouth Culture.

The Artory app is designed and developed by Elixel with i-DAT. The branding is designed by Intercity. The evaluation framework and questions in Artory are designed by Dr Eric Jensen. based on the needs of the Artory partners. The app is funded by Plymouth Arts Centre, i-DAT with Plymouth University, Elixel, Destination Plymouth, Plymouth City Council and Plymouth Culture.





What is Artory?
Artory is a what’s on app for culture in Plymouth. It allows you to create a personal planner of events you wish to attend, check in, and leave feedback. Leaving feedback earns you Art Miles® to exchange for exclusive offers at venues across Plymouth. Artory is developed and managed by a collaboration of leading cultural organisations in Plymouth.
What type of phone do I need?
Artory is available for iPhone and Android via the App Store or Google Play (iOS7+ and Android 4.0+).
Why do I need to create a profile?
Visitor information is used anonymously in grant applications and reports to the Arts Council. By filling in your profile you could be directly helping to get funding to bring more culture to Plymouth.
How do I redeem offers?

To redeem an offer, you need to visit the venue which is running the offer. Navigate to My Art Miles and select the offer you wish to redeem.

  1. Take your phone to the till point.
  2. Ask to redeem your Artory offer.
  3. Press the ‘redeem offer’ button.
  4. Scan the QR code provided by the venue staff
  5. This will generate your receipt – show this to the venue staff who will then be able to give you your offer.
What services do I need to use Artory?
You need to have access to wifi or mobile internet (3G or 4G). If you wish to check into venues to gain more Art Miles you will need to switch on the location services on your phone.
I have a problem with Artory – who do I contact for help?
You can get in contact with us at our email address: and we will put you through to our technical team. If you could also let us know what device you are using and send any screenshots of the issue it really helps us solve problems. We will also give you some Art Miles for your trouble!
How secure is my data and how does Artory use my personal data?
Artory communicates with the Artory Engine over a secure and encrypted HTTPS connection using the best industry standards. All your data is stored in an encrypted database, and responses are anonymised before our partners are allowed to see them. Your data will never be sold to or used by third parties. Your email address is only used to send password resets and welcome emails, and we will ask for your permission through the app if we would like to send you anything else. We will use it if you contact us for support to find your account and help diagnose any issues. Your email address will not be given to the partner organisations. Passwords are stored using a best practice “salt and hash” algorithm, which means we can not read them at any point. If you register with Facebook, we store your email and an unique token to allow us to recognise it’s you. We don’t take anything else from your Facebook account. All profile questions are opt-in. You don’t have to answer any to use Artory. This information is used to allow our partner organisations to look at demographics of users, and is anonymised. You can currently interact with a partner organisation on Artory in a few ways. You can check in to one of their venues, leave feedback on their event, redeem an offer, add an event to your calendar or click through to buy tickets to an event. This will inform the engine that you have interacted with that organisation, and will add your profile question responses to their break down of demographics. Any feedback you leave through Artory is shared with the organisation about the event, and is combined together to give us a bigger picture. We only use the GPS to help you to check into venues and find events nearby – we do not record any of this data. You can request a copy of this data at any time. Please contact us through our email:
How do I unsubscribe from Artory?
You can unsubscribe at anytime. We will remove your data from the system and let you know when it’s done. To start the process, please enter you email address on this page: and we will contact you with the next steps. You will get an email to confirm with the technical team, and they will ensure your data is removed completely. You can also have a copy of this data if you would like it.
Who can I contact for further information?
Please send an email to us at


How do I list a temporary event?

We are happy to list temporary arts and culture events in Artory at cost of £10 per event. Please complete the following Artory Temporary Event Form and send through to: Please note that these events can only be uploaded on a Wednesday and we need submissions by the Monday before. It’s best to let us know about your event as soon as you can to get the best coverage in Artory.

How do I join Artory?
If you would like your venue to be listed on Artory, please send us a message at We will then get in touch to arrange a meeting with you. You can also download a pdf guide to Artory here.
How much does it cost per annum?
It depends on the size of your organisation. Large organisations include Higher Education and Local Authority; Medium includes companies and NPOs up to £100k turnover. Small organisations include non NPOs up to £100k turnover.

The Android version is still available on Google Play but will no longer function without the Artory Backend.


© 2015 Artory • All rights reserved • Built by Elixel • Powered by Qualia




ARTORY Website and App Terms and Conditions documentation.


ARTORY Moderation Guidelines and Contributing Members Agreement.


ARTORY Content Guidelines


Enabling City-­wide Audience Evaluation: Plymouth Artory Metrics Development




Design by Intercity




Example data viz from the Artory dashboard.


Artory is based on the systems design and research developed within the Qualia Project. Technical details and access to the GitHub repository can be found here: