Yaojiong (Joseph) Yu

Yaojiong (Joseph) Yu is a PhD researcher in i-DAT on the CODEX International Postgraduate Research Network. He has been professionally involved in the User Experience Design, Service Design, and Industrial Design since 2018. Before coming to Plymouth, he worked as a senior UX designer in Ford Motor Company, Geely Motor company, and New Energy Vehicle industry sectors for design HMI applications. As a designer he participated in the development of new models, the design of the vehicle-machine interface, and the design project of user experience research. He has a Master degree form Savannah College of Art and Design (SCAD). In his postgraduate period, he has participated the program of Disney Leadership, The Amazons Student collaboration (SCAD PRO), and Core77 online exhibition (SCAD Design Gallery).

Yaojiong (Joseph)’s study explores the possibilities to enrich the retired life style. The research is aimed at empowering and innovating a focused and unique retirement experience by using multimodal Interaction design, Immersive design, Service design, etc.