Emoti-OS from i-DAT on Vimeo.

Emoti-OS is a chatbot. It uses conversations with its users to understand the collective mood of pupils at Plymouth School of Creative Arts (UK). It is created for and with these pupils to give students a voice and a way to express how they collectively feel about important matters at the school.



Emoti-OS user interaction at PSCA and installation at Tate Exchange.



  • How does Emoti-OS work?
    The Chatbot uses a piece of software developed by IBM called “Watson”. This is a tone analyser of sentiments in language, that is able to identify the following tones in conversation: joy, sadness, excitement, fear, confusion, anger and disgust. It then outputs this as an emoji-style image.
  • What is the purpose of Emoti-OS?
    Emoti-OS is a collaborative art project produced in partnership between i-DAT, Plymouth School of Creative Arts (PSCA), Intercity and Controlled Frenzy. The purpose is to determine the mood of the PSCA body of students by analysing the tone of their conversations with the chatbot. The project is co-design and managed with a group of PSCA pupils, and is intended to give the pupils a voice and a chance to express how they feel.
  • What are the different emotions and what do they mean?
    Excitement, Joy, Confusion, Sadness, Disgust, Fear, Anger
  • How are the different states calculated?
    We take in the number of relevant emotion buttons being selected in the atrium and online and that gives us an overriding emotion. We then analyse the emotional tone of the conversation being had with Emoti-OS through IBMs Watson and average this with the levels from the button interactions and get the overall mood of the school.
  • How can you get Emoti-OS to ask your question?
    You can pose a question to the PSCA pupils through the Emoti-OS Chatbot by submitting it here. Emotio-OS will then ask your question to the users it chats to.
    Please note that this function is intended for PSCA pupils and submissions will be selected by the Emoti-OS pupil team with the Emoti-OS administrator.
  • Who made Emoti-OS?
    Emoti-OS is a collaborative art project produced in partnership between a group of pupils from Plymouth School of Creative Arts (Charlie, Finley, Isaac and Zaskia with Angus Reith), i-DAT with Plymouth University, Intercity and Controlled Frenzy.
  • How does Emoti-OS use my data?
    Emoti-OS is designed to respond to users conversationally like a human. So, when you send Emoti-OS a text response, it processes this and generates a conversational response back to you. Emoti-OS’s response may be in the form of text or image. The information (chat) you provide is aggregate to identify the mood of the individuals interacting with the Chatbot. This is done by analysing the tone of the aggregated conversations being had with the chatbot.
    Emoti-OS does not collect any personally identifiable data from its users. Instead it stores the chats that users have with the Chatbot in order to analyse the tone of the language to generate an emoji-style icon/image. If a listed ‘harm word’ is used in conversation with the chatbot, it will prompt the user to enter their details so that they can be contacted by a member of the Plymouth School of Creative Arts (PSCA) safeguarding team.
  • Do I have to allow the creators of Emoti-OS to use my conversational data to improve Emoti-OS?
    By using this website, you agree with the use of your conversational data and accept the terms and conditions of this service in full (for details please see the Terms & Conditions). If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this website.
  • Who controls Emoti-OS?
    Emoti-OS user interaction is managed via a dashboard by the technical team at Plymouth School of Creative Arts (PSCA). The software has been developed by and is managed by iDAT with Plymouth University and Controlled Frenzy.
  • How can I get in touch with the creators of Emoti-OS?
    By contacting the Emoti-OS PSCA team: Charlie, Finley, Isaac, Zaskia or Angus Reith or email us on contact@emoti-os.me


Emoti-OS is a collaborative project realised by:

i-DAT with Plymouth University: B Aga, Dawn Melville & Mike Phillips

Plymouth School of Creative Arts: Charlie, Finley, Isaac, Zaskia & Angus Reith

Intercity: Nathan Gale, William Hibberd & Trystan Thompson

Controlled Frenzy: Chris Hunt

The project is funded through Plymouth City Council’s DATA Play initiative and i-DAT with Plymouth University.

Visual Design by: intercity – https://www.intercitystudio.com/news/emoti-os


Educ-AI-tion rebooted? Exploring the future of artificial intelligence in schools and colleges.

Emoti-OS is a case study in this nesta report on AI in Education.

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These terms and conditions govern your use of this website www.Emoti-OS.co.uk. By using this website, you accept these terms and conditions in full. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this website.

Emoti-OS is a collaboration between i-DAT with Plymouth University, Plymouth School of Creative Arts, Intercity and Controlled Frenzy [Here referred to as the Emoti-OS Partners/ the Partners].


The Emoti-OS Partners make every possible effort to ensure that the information published on this website is accurate and up to date, but does not accept any responsibility for errors or omissions and reserves the right to make amendments at any time and without prior notice. The Partners do not accept responsibility for the information provided on external sites reached via links from any of its web pages.


The Emoti-OS chatbot is intended to be a place for your entertainment. We are not responsible for any decisions you make based on your interactions with the Emoti-OS chat-bot.

We ask that you adhere to the following terms for your participation on Emoti-OS.me, intended to encourage personal responsibility for what you do with the Emoti-OS chatbot.

Freedom of Information

The Emoti-OS Partners have a commitment to openness and transparency, and have always ensured relevant information is made available wherever possible to individuals who may request it, subject to safeguarding the privacy of individuals and to legitimate considerations of national security, law enforcement and commercial interests where relevant.


The Emoti-OS Partners own the intellectual property rights in the website and material on the website. Subject to the licence below, all these intellectual property rights are reserved.

You may view, download for caching purposes only, and print material from the website for your own personal use.

You must not republish, sell, rent, sub-license or show in public any material from this website (including republication on another website). You may not reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose.


This statement covers the services provided by the Emoti-OS website:

The Data Controller for this website is i-DAT, Plymouth University.
The purpose of this statement is to inform users of this web site, about the information that is collected from them when they visit this site, how this information is used, if it is disclosed and the ways in which we protect users’ privacy.

We will only use information you provide for the purpose we have described and we do not pass on your details to any third party unless you give us permission to do so. We use appropriate security technologies to safeguard your data and take appropriate steps to prevent unauthorised access to it.

Summary of the purpose of Emoti-OS Project:

Emoti-OS is a research project which contributes to artistic research on the cultural value of systems such as this chatbot in social situations.The intention of the project is to draw people into a brief conversation about how they feel about their current experience, simultaneously reflecting the collective mood of those it speaks to.

The information (chat) provided is aggregate to identify the mood of the individuals interacting with the Chatbot. This is done by analysing the tone of the aggregated conversations being had with the chatbot using the IBM Watson™ Tone Analyzer service.

What information do we collect?

We may collect, store and use the following kinds of personal data:
  1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views);
  2. information that you provide through chatting to the Emoti-OS chat-bot
The purposes for which the data are intended to be processed are as follows:
  1. to administer the website;
  2. to aggregate collective sentiments from the individuals interacting with the Emoti-OS chat-bot;
  3. to inform artistic research on the cultural value of systems such as this chatbot in social situations;
  4. to deal with enquiries made by or about you relating to the website.
Unless otherwise required by statute, we do not identify publicly who sends questions or comments to our web site. This privacy statement relates only to the Emoti-OS.me site. The Emoti-OS.me site may contain links to other sites where information practices may be different to ours. You should consult the other sites’ privacy notices as we are not responsible for and have no control over information that is submitted to, or collected by, third party websites.

Except as provided in this privacy policy, we will not provide your information to third parties. We are committed to ensuring that your personal information is used properly and is kept securely


These Terms and Conditions may be amended from time to time.

Contact us

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at contact@i-dat.org.